Dallaty

Nice, one of KSA's leading homeware groups, wanted to enter the high-street coffee market. The category was crowded with international and pan-Arab brands. The client needed a brand that felt confidently Saudi without being nostalgic.

Not a tribute. Not a costume. A genuinely rooted point of view — expressed at the quality level of the best international chains.

The Dallah — the brass pot at the heart of Saudi coffee culture — is one of the most recognisable objects in the country. Yet no major café chain had built around it. We did.

Its silhouette became the brand mark. Its proportions influenced the spatial design. Its warmth — the warmth of gathering, of hospitality, of slowing down — became the emotional register for every customer touchpoint.

Brand identity inspired by the Dallah's silhouette and Arabic letterform geometry. Spatial design that lets the vessel do the talking — warm materials, soft lighting, low seating, considered acoustics.

A menu architecture that gives traditional Arabic coffee the respect it deserves while making the modern espresso experience equally at home. And a brand system detailed enough to open fifty stores without drifting from the original intention.

And the system to scale across the Kingdom. Dallaty proved what we believed: that the most durable brands aren't the loudest — they're the most honest about where they come from.